Hello All,

Link building and SEO strategies seems to be all the rage at the moment but unless you are a bit of a geek with a real deep understanding of the internet, you might as well forget about trying to compete.  It’s not all bad news though, have you heard of “long tail keywords”?  If not, then don’t worry, you are in the right place, as I’m about to show you how you can get some of that free Google cash.

Acronyms

SERP = Search Engine Results Page

PR = Page Rank

SMM = Social Media Marketing

SEM = Search Engine Marketing

RSS = Really Simple Syndication

Tech Terms

Back Links = Links to your website from external sources such as blogs, forums and article websites.

Link Juice = When you build links to your backlinks you get “link juice” to your main site.

Money Site = The main website you are trying to rank for.

Now that’s over with, let me show you the tools and techniques the pro’s use to get sites ranked on page one of Google.  If you are new to all of this SEO stuff I’m really happy as this will open your eyes to what is going on around you and why SEO and link building is a full time job.

Step 1 – Keyword research

This is the single most important thing when it comes to trying to get your site in the SERP’s.  I can’t stress enough how important proper Keyword research really is, it will literally make or break any SEO\Link Building Campaign.  Personally I use a combination of Google’s Keyword Tool (it’s free) and Micro Niche Finder.  Micro Niche Finder actually pulls information from your Google Adwords account, so you’ll need to make sure you set an adwords account up and put your credentials in to Micro Niche Finder (if you use it of course).  Marketing Samurai is another highly rated keyword research tool, but I’ve never used it so I can’t really comment.

This is how I use Micro Niche Finder to find profitable long tail keywords.

1. You need to enter your main keyword and simply do a search.
2. You then sort the results to show you which keywords’ surrounding your main keyword has the most search volume from high to low. Try to target a long tail keyword that has the least amount of competition.  Remember to pick words that are relevant to your site to ensure that it will read well in the main body text, as this is where it will end up.
3. You’ve just picked your “long tail keywords”.  I normally pick three to five main keywords and three to five long tail keywords to optimise the site.  Create an Excel spreadsheet for your project and enter your keywords into it, as you’ll need them throughout your campaign.

Note: Micro Niche Finder will also allow you to see the Strength of Competition (SOC- how many companies have optimised for the same keyword) and their Online Commercial Intent (OCI – Is your customer in ‘buy’ mode).

Step 2 – On Page Optimisation

Now you need to make your site search engine friendly and ensure it’s optimised for the keywords that you have selected.  For example, let’s say that I set up an “iPAD2” niche website and I used iPAD2 as my main keyword and “iPAD 2 GAMES” as my less competitive long tail.  I would always start with a navigation menu item called iPAD2, then change the H1 tag to something like “Get iPAD2 and download iPAD2 Games”, note that both my main keyword and my long tail phrase are in the H1.

Next you need to build the text for your iPAD2 page.  I normally out-source web content writing to one of my Freelancers as I just don’t have the time to create web content (apart from informative blogs of course!). Make sure your web page content has “iPAD2” three to five times and “iPAD2 Games” two to four times inside the body text, do the same for all the pages you want to optimise on your site.

Step 3 – Start Building your Link Wheel

OK, so I’m not going to go too deep into Link Wheel creation and other SEO method that us pro’s use to rank well, but what I do want to show you is a basic method to get your SERP’s up in a natural way. So, what tools do we need? With so many SEO tools on the market it’s hard to see the wood for the tree’s for any new comer, so I’m going to give you a quick run through of the tool’s I use to make things happen with my campaigns:

1. Paul and Angela links (important for new sites)

I would get 200 Paul and Angela links done for any new site as a rule of thumb as it helps you gain authority. Paul and Angela links are high PR sites that have been found by Paul and Angela (believe it or not!).  The sites are easy to post links on but there is a monthly subscription for the lists (it’s cheap though), alternatively if you can’t be bothered with all of that you could get a Freelancer to do it by creating a post called “200 Paul and Angela links”. Trust me the Freelancers will know exactly what you are talking, but this shouldn’t cost more than $20. Remember to use your most competitive keyword for your anchor on these links.

2. Octane Web 2.0 Blogs

Now I’ll start building my high octane WEB 2.0 sites, you don’t need many but be careful not to overdo it; my method is to rank 3 main keywords along with their short term partner. I would normally create 1x Sqidoo lens, 1x Hubpage with 3 articles and 1x Blogspot with 3 articles. I get the articles written for me, I then submit them myself manually. I also keep the articles so they can be spun and used later in my SEO campaign.

3. Standard Web 2.0 Blogs

Now you need to get your Web 2.0 articles spun to create more unique content.  I use The Best Spinner for this, and spin my entire Octane blog content 10x so I end up with 70 unique articles. I use BackLinks Genie for this because it allows you to resubmit more content after the initial Web 2.0 has been set-up. Remember that these articles will have anchor text that points to the URL’s of your Octane blogs (above), so each Octane blog gets ten standard blogs pointing at it.

4. Bookmark your Octane Web 2.0 Blogs

Once you’ve created your, let’s call them, Octane WEB 2.0’s above, you’re now ready to build links to them thus passing “link juice\Google love” to your main money site.  To do this we use a method called “social bookmarking”, this is basically a way of generating a buzz and making Google think that everyone is talking about your Octane Web 2.0 profiles (going viral).  These are client based applications you can use but I like to use Bookmarking Demon as it has many good sites. I blast about 200 social bookmarks and split them between all the created Octane profiles.

5. X 600 Forum profile blasts

OK so now’s the time to introduce you to Xrumer.  Aggressive internet marketers (think Viagra and porn sites) have been using this for years as it’s simply the most powerful tool around to get backlinks.  However beware as it’s expensive and extremely technical, it is also considered a black hat technique to get links, and will quickly get your site Sandboxed if you don’t know what you’re doing.  I have personally been using BackLinks Genie or Linx Boss to get these links done.  You need to blast about 100 links per day in order not to look too spammy, but it’s an essential evil in your campaign. Remember to make sure you know what URL’s you create profiles on, so you can index them with third party apps, I don’t worry about this as I use Backsgenie API plugin for DFB.

6. Article Submission & Indexing

This is where we need to fire up the best article spinner again, a friend of mine raves about SE Nuke to do all his article submissions, but I prefer to use Article Marketing Robot (I just like it).  Use the best spinner to spin your original articles but this time spin each one 100 times giving you 700 unique pieces of article content.  Now you can use SE Nuke, Magical Submitter or the Article Marketing Robot (AMR), it’s totally up to you how you get this done (out-source if you like), remember that your links need to be indexed so you must keep track of the URL’s.  What’s important here is that your articles link to your main money site with the keywords you’re trying to rank for.  Most SEO applications are worth their weight, you should have pinging and indexing built into this.

I didn’t even touch on the things I do with my own blog network and Twitter feeds (I’ll leave that for my next blog), I hope that this has helped and I hope you now understand that SEO and link building is not about witchcraft, it’s just a combination of different techniques to make search engines think you’re more important than you really are .

Thanks,

Mytechguru